Everyone has a friend who is always getting into trouble, itching for fights, and can’t be trusted to behave. If you gave a group of guys like that the ability to advertise for your brand, you’d basically have BMW’s advertising department. Whether it is pushing the bounds of acceptable, teasing other car manufacturers, BMW loves poking fun at everyone. Just as nothing can get the attention of a crowd of people like a fight, their brash and unorthodox methods gets attention from everyone.
Juggernaut Advertising of Santa Monica recently upped the ante, and took BMW’s long standing abrasive advertising to the next level. Spotting a challenging ad from Audi, Juggernaut approached Santa Monica BMW with an idea, and well, the proof is in the pudding. The forums and blogs might be buzzing with anger, but at KarFarm, we find it hysterical.
Audi has taken a few cheap shots from BMW in the past, but this time they didn’t simply turn the other cheek. Bringing out the big guns, and firing a salvo back, Audi just posted a billboard back showcasing their R8. While none of these cars directly compete with one another, Audi did lay down the trump card with the R8 ad, as nothing in BMW’s impressive fleet can really measure up.
While it is a little rude to juxtapose a run of the mill A4 against the highly respected M3, Audi has really stepped up their marketing prowess. While it’s common to see BMW step out of bounds, Audi wins this round.
-KF
