Excuse the poor quality. Our humble editor put himself and his camera phone in danger for you.
Ford has quite the little car on their hands. The new Fiesta has been going through a trial period in the US, with very clever marketing done by Ford showcasing it’s progress. Gone is the hamster on a wheel excuse for an engine, boring box styling, and the Rubbermaid interior of the original that wheezed around US roads, and the drivers are all to happy to let you know that.
Spotted recently just south of San Francisco on the US101 southbound, a quick check of www.thefiestamovement.com gave KarFarm a pretty good idea of who was behind the wheel. The site is set up as the hub of all of the successful viral marketing Ford is employing. By giving the 100 chosen drivers of the cars a place to put quick bio’s, links to their twitter accounts, and links to Fiesta related YouTube videos, Ford has the perfect spring board to get the message out. Lets face it, the young demographic this car caters to is much more likely to come across info on this car on Facebook, YouTube, or a camera phone picture than on TV. Everyone Tivo’s…nobody watches the 3-5 minutes of ads anymore.
Hoping to stimulate sales through word of mouth, free sneak peek test drives, and establishing an industry buzz a year before the car is slated to land here, Ford is poised to succeed. Taking a highly acclaimed and respected car, and getting the message out to those of us locked deep into the intrawebz, we praise their marketing guru’s. Scion used to be the king in this segment, but this teaser from Ford can only be the prelude of the steps they are taking to regain their lost marketplace.
For more information, see www.thefiestamovement.com
-KF
