Ward’s 2010 Interior of the Year

Sometimes trendy things go too far overboard. For example, every ‘media outlet’ wants to hand out annual awards, or even creatively create new categories to promote itself. Heck, even KarFarm might get into that game in the near future.

Ward’s Auto is famous for ‘the 10 best engines’ award. I don’t know if they are subscribing to the ‘even bad press is good publicity’ theory, but check out the list below.

This year’s winners:

  • Subaru Outback (Popular-Priced car under $29,999)
  • Infiniti M56 (Premium-Priced car)
  • Lexus HS 250h (Hybrid car)
  • Chevrolet Camaro (Sports car)
  • Chevrolet Equinox (Popular-Priced truck under $39,999)
  • Volvo XC60 (Premium-Priced truck)
  • Acura ZDX (Design Breakthrough)
  • Mazdaspeed3 (Brand Expression)
  • BMW 550i Gran Turismo (Design Versatility)
  • Porsche Panamera Turbo (Inspired Design)

What is up with these categories? Even more, what’s up with the selection of Mazdaspeed3, Subaru Outback, Acura ZDX, and Chevrolet Camaro?

Acura ZDX is borderline selection in the views of most car nuts, Outback and Mazda shouldn’t be on this list… and the most criminal entry on this list – the Chevy Camaro!

First of all, you can’t see out of a Camaro, the steering wheel is hard (even leather wrapped), plastics and switch gears are borrowed from a rental Cobalt, and the useless ‘retro’ gauges at the bottom of the center stack that nobody can see while driving…

Something tells me that the people at Ward’s haven’t really sat in these vehicles in person. Perhaps, they were comparing press release photos, but Camaro?

- KF

Courtesy of Wards Auto

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Author:Taeyang Yoon

Taeyang is KarFarm's Team Leader. Diversity is the key with him. He listens to everything from Journey to Shania Twain, he loves the Scion xB as much as a BMW M3. His mission to change the automotive market is shared throughout the KF Team.

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