If you’ve been keeping up with my postings on KarFarm, you know that I’m a huge Kia Hamster fan. I have stated that the TV commercial for the Kia Soul featuring the Kia Hamsters was the best marketing idea, in decades – and Nielsen’s agree!
The round 2 has begun. This time, more hamsters in hip urban gear, blastin’ the old early 90′s hip hop tune – “The Choice is Yours” by Black Sheep. The best part is that the Kia marketing guys are obviously trying to poke fun at the boring, often kitchen appliance look alike, competition (Scion xB, Honda Element, and Nissan Cube) by showing toasters and laundry machines.
Also, you can purchase the fresh hip hop gear that the Kia Hamsters are sporting in this video (below) at Hamstar Clothing!
Keep it up, Kia!
Just don’t let it keep going on and on like the GEICO commercials (cavemen, gecko, stack of money, etc…).
- KF
Source – Kia
