Remember that dunk last year in the NBA All-Star Dunk Contest?
Yes, the one with Blake Griffin jumping over a Kia Optima. That one!
Say what you will about the quality of the Dunk Contest in the recent years, but that was a pretty good product placement for Kia.
Because the above mentioned Blake Griffin is essentially unemployed, due to the NBA labor lockout, it seems as if the Dunk Contest champion might have some free time on his hands.
Take a look at this all-new 30-second TV spot featuring Blake Griffin, and Kia Optima, taking it to the next level.
I think we can all agree that Kia’s marketing/PR department is probably the best in the business, today.