Fiat has been around since 1899, but in America it is not as well-known as its U.S. corporate cousin, Chrysler. But that’s beginning to change, thanks to the car industry shakeup over the past few years. Having been in media most of my professional life, I have to hand it Fiat’s marketing department, whose marketing [...]
Now that Fiat owns Chrysler, the Italian carmaker is returning to the US market for the first time since 1983. Leading the charge is the Fiat 500, hoping to cash in on the same “cute & fun” traits which made the Mini Cooper so popular. So it seemed quite obvious that we should compare the [...]
If you are one of the millions of Americans who tuned in for the Monday Night Football on ESPN, you might have caught this little TV ad spot… or if you have missed it, here it is. Jennifer Lopez, JLo, is making a comeback. After her break up with Marc Anthony, the Fiat marketing/PR department [...]
Chrysler Communications Manager, Scott Brown, confirmed yesterday that a 170 horsepower Fiat 500 will show up on the U.S. market. I spoke with Brown while attending a media preview of the 2010 Portland Auto Show. He specifically stated the turbocharged 170 hp engine would not be part of the initial Fiat 500 launch, but would [...]
The blog, Fiat 500 USA, is saying that the U.S. Market Fiat 500 will have 170 hp and 170 ft.lbs. of torque from its turbocharged 1.4-liter MultiAir engine. The blog also says there will be a normally aspirated engine making 100 hp and 95 ft./lbs. or twist, too. I was not able to verify this [...]
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