In Toyota’s quest for world-domination, the Lexus brand has become a huge badge and reputation for quiet and luxurious transportation. Yet, the IS series also strives to be a car for enthusiasts. Of course, that means competing in the crowded sports sedan segment. But the IS didn’t offer a convertible version until recently. And it [...]
During one of my commutes to the office, something just didn’t seem quite right. The soothing tenor voice of ‘the Lexus Guy’ was pitching the latest Lexus radio commercial… or so I thought. Then the radio ad took a turn, like a bad episode of ’24′, and the Lexus spot said that Lexus is not [...]
The new hip term in the automotive industry is Crossover or CUV (Cross-over Utility Vehicle). The company that started this whole trend is Toyota with the Lexus RX300 and its sibling Highlander. The first generation RX300 was ground breaking. It had the utility of a SUV, but rode and handled like a car. It was [...]
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